rashidi dispute resolution firm

brand development

Timely. Affordable. Convenient. These words don’t usually come to mind when you think about dispute resolution, but with this project, Creades took on the interesting challenge of developing a brand that expresses exactly that. Based in Canberra and Sydney, Rashidi Dispute Resolution Firm communicated the extreme importance of a clear visual strategy within the logo and brand identity.

Their ultimate goal is to solve disputes without the need to enter the courthouse, an often time-consuming, costly, and inconvenient process. Given the nature of their business, Creades proposed that the brand be built around a circular maze. The analogy communicates the idea that much like mazes, disputes may seem complicated and difficult to navigate at first glance. As a result, Creades designed the logo with the centrepiece being a simple maze that can be completed in a matter of seconds. We wanted to show that with Rashidi, the complicated can transform into the easily solvable.

Delivery: Brand identity, brand strategy, visual guidelines, stationery, imagery.

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