brand development

Sleepap an exciting new company that sells Continuous Positive Airway Pressure (CPAP) equipment to help those suffering from sleep apnea. During the initial client briefing, both our teams discussed and agreed that Creades should brand this business as approachable and friendly. These characteristics were important as sleep apnea can put a lot of emotional and physical stress on the sufferer, depending on its severity. At the same time, we understood that there still had to be a high level of professionalism associated with the brand to instill trust within Sleepap’s patients.

The Creades team was responsible for the name Sleepap, which is a combination of sleep and ‘ap’nea, as well as a rhyme of CPAP. The beauty of its simplicity lies in the fact that the target audience can immediately make sense of what they do. Furthermore, the two Es in the name are designed as closed eyes - a simple yet clever design choice.

Delivery: Brand identity, brand strategy, animated gif, stationery, print media, promotional items, signage.

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