the hugh

inspired by history, living in the present and motivated by the future.

The Hugh is an affordable 4 block, 183 unit development by Kanebridge located in the sprawling suburb of North Kellyville. The central element that drove the branding and its message was the areas rich history that carries a strong Irish presence. Notice the subtle yet fitting clover pattern and leafy design element. As another play on the green theme and aesthetics, Blocks A, B, C and D were renamed to Aspin, Birch, Cedar and Delma, being inspired by various flora.

As a result, we created a brochure that was simply too irresistible for the press team to ignore. It was then submitted as a candidate for the yearly print awards.

Delivery: Naming, brand identity, brand strategy, location photography, lifestyle imagery, brochure, newspaper ads, web design, marketing plans, sales documentation.

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